I, like many fellow crafters, have a Pinterest account and curate a few boards. I am not an avid pinner like some people. I’ve seen some boards with hundreds of pins, some pinners who have hundreds of boards with hundreds of pins… how do they find the time? I have about three public boards and one private board. The main one is the one I use to showcase items from my Etsy shop. Every time I upload a new listing I pin it to the board.
The other board I have is one of the first boards I started, pinning a few cute craft ideas, some I tried, others I adapted and the rest I just smile at. The third board is one called ‘My Talented Friends’. My idea was for the friends I have (and family members) who are crafty and creative that I would pin their stuff to get their work seen by more people. However as some of my friends work mainly off Facebook and not via sites like Etsy or have their own website I’ve not been able to pin as many things as I had hoped.
Initially I had pinned a few woodwork creations by an old school friend, but he seems to have now stopped selling on Etsy, which is a shame as his work was lovely and I was sorely tempted to get a lovely new chopping board from him! (Maybe I still can – I’ll just have to ask!) A while back we did a crafty swap with each other. I made him an iPad sleeve out of some thick grey felt and he did me some mdf cut outs to simulate the sizes of different techno-gadgets for me to use to make pouches and holders out of. I have been pretty lame and not actually used any of them – but do plan to at some point (before the technology becomes obsolete!) I also pinned some items from a lovely lady I met at a Christmas craft fair last year.
I also had pinned some of my favourite photographs my Dad had up for sale when he created his own Etsy shop last year. However, sadly he became discouraged after four months had passed with no interest. I was a bit sad that he hadn’t given it more of go, with more networking and marketing – considering his career background is marketing, but who knows, maybe he’ll try again one day. He is a very talented photographer and has done some great shots over the years, and specialises in candid shots, the kind when people don’t know their photograph is being taken. He has some great ones from his travels around the world during his working life: weathered faces of Japanese men, a row of elderly people on a bench taken from the back in black and white and several topless ladies which I won’t go into too much detail about…
But recently an old friend of mine who has been running a children’s clothes making business through Facebook has opened a new website – so I can eagerly pin some of her lovely items to share with people too – for those of you who love gorgeous handmade children’s clothes head on over to Vintage Verity – you won’t be disappointed!
My fourth board is my secret board, the one I use to pin things that inspire me to create new items. Why do I keep it secret? I suppose so that if I did decide to make anything similar to them that people wouldn’t look from one board to the other and go ‘oooh, I see…’ I don’t know really. Is there any benefit to me pinning items from my shop to Pinterest? Does it not lead to people just potentially copying my items rather than buying anything from me? Maybe. I don’t get masses of re-pins or likes of my pins, but I do have one very popular pin that gets re-pinned or liked pretty much everyday and it is one of my most simple items – a set of felt heart decorations. I have no doubt that it is mainly re-pinned in order for people to copy it, and I’m OK with that. It is a simple thing, it’s not highly designed or very individual to me. And the item that has brought more people to my shop from Pinterest? That will be this simple set of Christmas Tree decorations. It is interesting that both of them are simple designs that I suppose are things people might want to make for themselves or get their kids to make.
As for whether I get any sales out of it, well I don’t know really. I see in my shop stats where people have been referred to my shop from, so I can see if someone has clicked on a link from my blog, or from my Facebook page or via Pinterest. Most of the time people have clicked on items that have since sold out. I don’t have enough hours in the day to curate the kinds of Pinterest boards I have seen out there. Fabulous collections of hundreds of beautiful things, but perhaps I spend more time doing and making and working than thinking and musing over stuff. Plus every time I dip into other boards on Pinterest I seem to lose whole chunks of my day, so I am too scared to do it too often in case I don’t resurface for a week. Plus there is the thing that if I pinned all the things I saw that I liked, would I ever go back to the board to look at them? What would I do with it all?
How about you? Do you use Pinterest? What do you use it for? Are you a crafter who sells – do you think Pinterest has garnered you more sales? Please do comment and let me know!